CxD#191: 🤓
1. "We've established through science that the world is deeply interconnected; the question is, what is wrong with the human brain that people think it is not?"
2. I admire Seth Godin as someone helping people build cultures of developmental growth: from aspiring to grow to be big and greedy with lots of followers, toward growing big enough to impact people who really care and who are willing to work to make a difference for their communities.
If people think that marketing and advertising are the same thing, they are correct in that it’s not really something that’s worth a lot of your time. But what I’ve been working my whole working life to do is help people redefine marketing as the work an organization or person does when they tell a story that resonates with us. And that marketing isn’t advertising — marketing is the product we make, the service we offer, the life we live. And that no one ever knows the truth about anyone else. But what we notice about other people and what we notice about what organizations do — that’s marketing. If it’s noticed, it’s marketing.
So the choice is, do we seek to push to the world an idea that doesn’t hold up to scrutiny, that isn’t true, that isn’t valid, but we can trick people into buying from us? That’s one sort of negative way to approach marketing. Or do we build an organization and build a life and build a career where if someone knew the truth they’d want to work with us? That’s marketing too. So the question as you go forward is — will you chose this ethical marketing that doesn’t involve yelling at people, networking your way to the top, spamming people and lying? But instead, involves weaving a story and weaving a tribe and weaving a network that means something. Doing work that matters. Because now everyone has their own TV network. Everyone has their own radio station. Everyone has their own printing press. So what are you going to put on it? What are you going to put out to the world? Because if we’re moving beyond you work for me and you do what I say — to a world where I say, here, here’s a microphone — speak up. Here, here’s a connection to the internet — touch who you want. We’re going to notice what you do. Whether or not you choose to be a marketer, you are one.
~ Seth Godin
3.
Living in the Body
Body is something you need in order to stay
on this planet and you only get one.
And no matter which one you get, it will not
be satisfactory. It will not be beautiful
enough, it will not be fast enough, it will
not keep on for days at a time, but will
pull you down into a sleepy swamp and
demand apples and coffee and chocolate cake.
Body is a thing you have to carry
from one day into the next. Always the
same eyebrows over the same eyes in the same
skin when you look in the mirror, and the
same creaky knee when you get up from the
floor and the same wrist under the watchband.
The changes you can make are small and
costly—better to leave it as it is.
Body is a thing that you have to leave
eventually. You know that because you have
seen others do it, others who were once like you,
living inside their pile of bones and
flesh, smiling at you, loving you,
leaning in the doorway, talking to you
for hours and then one day they
are gone. No forwarding address.
~Joyce Sutphen
4.
5. All things are possible. What’s your dream?